Seminar Details
Longevity and Functional Aging: The Future of Fitness Business
This session explores how the concept of Longevity is becoming a new growth driver for the fitness business. Drawing on ISSA’s Functional Aging framework, the session will present a shift in business perspective—from traditional strength training to movement-based, assessment-driven approaches that help extend quality of life and unlock new opportunities in the aging society market.
Assoc. Prof. Dr. Thanatpong Sukwong
Physical Performance Expert, Sports Authority of Thailand (SAT)
Thanatpong Sukwong, also known as Dr. Big (Coach Big), is a well-known expert in sports science and physical performance.
He plays a key role in educating and developing coaches and trainers, and is an active speaker in Wellness Coaching and modern fitness trends, with a focus on fitness technology and the wellness ecosystem.